Dutch Cargo bike brand Cangoo needed to be separated from bicycle brand Popal. Because of the lack of own identity, Cangoo was missing out on sales and had no connected audience, stagnating their growth in a highly competitive market. Cangoo approached Double Radical requesting a full rebranding, from brand strategy to visual identity.
From no identity and missing out on sales and customers, to becoming an established brand with a connected community of customers, leading to an increase in ROI by over 200%. Double Radical helped Cangoo establish their full brand identity including strategy, all brand visuals, photography, social media content, brand touchpoints and web design.
At Double Radical, we believe in the power of connection. Whether through creative branding, strategy, AI, or design, our mission is to help brands grow authentically. No shortcuts—just impactful solutions tailored to your unique story. Together, we’ll create the kind of brand that people trust, remember, and love.
Let's talk!