From no identity and missing out on sales and customers, to becoming an established brand with a connected community of customers, leading to an increase in ROI by over 200%. Double Radical helped Cangoo establish their full brand identity including strategy, all brand visuals, photography, social media content, brand touchpoints and web design.
Dutch Cargo bike brand Cangoo needed to be separated from bicycle brand Popal. Because of the lack of own identity, Cangoo was missing out on sales and had no connected audience, stagnating their growth in a highly competitive market. Cangoo approached Double Radical requesting a full rebranding, from brand strategy to visual identity.
Your brand identity has the potential to make you to stand out from your competition in a meaningful way. Having your brand values established not only allows you to create a a consistent brand throughout every platform, it also allows your audience to truly connect to and trust your brand - allowing you to ask more premium prices and increase your revenue.