We started with an onboarding to set the project goals & deliverables, followed by a brand identity deep dive to uncover all important details that couldn't be missed in development of the brand. The outcome of the first few sessions and the additional market research formed a solid base for Cecile's new personal brand and market strategy. To complete the project, a beautiful visual brand and website were developed, all summarised in an elaborate brand identity guide.
Young Adult Author Cecile Korevaar wished for a new brand identity and strategy to be able to reach to a bigger audience and present herself as an expert on multiple levels. Double Radical helped her to establish a solid market strategy, as well as developed her full brand identity and website design.
Your brand identity has the potential to make you to stand out from your competition in a meaningful way. Having your brand values established not only allows you to create a a consistent brand throughout every platform, it also allows your audience to truly connect to and trust your brand - allowing you to ask more premium prices and increase your revenue.