Cecile Korevaar

Brand identity design

Solutions

Brand identity strategy & design

The Goal

Young Adult Author Cecile Korevaar wished for a new brand identity and strategy to be able to reach to a bigger audience and present herself as an expert on multiple levels. Double Radical helped her to establish a solid market strategy, as well as developed her full brand identity and website design.

The Process

We started with an onboarding to set the project goals & deliverables, followed by a brand identity deep dive to uncover all important details that couldn't be missed in development of the brand. The outcome of the first few sessions and the additional market research formed a solid base for Cecile's new personal brand and market strategy. To complete the project, a beautiful visual brand and website were developed, all summarised in an elaborate brand identity guide.

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At Double Radical, we believe in the power of connection. Whether through creative branding, strategy, AI, or design, our mission is to help brands grow authentically. No shortcuts—just impactful solutions tailored to your unique story. Together, we’ll create the kind of brand that people trust, remember, and love.

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