Since 2020, Double Racical helped Popal to grow (internationally) by creating marketing campaigns (strategic & visual), creating social media content, assisting in art direction and photography, and protecting the brand identity.
Lack of time - lack of creative vision - no consistency. Since the rebranding of popular Dutch bike brand Popal in 2020, focus has shifted from being a plain ‘conversion’ brand, to becoming a love and lifestyle brand. While focusing more on lifestyle, the brand needed content and visuals to start radiating it too.
Your brand identity has the potential to make you to stand out from your competition in a meaningful way. Having your brand values established not only allows you to create a a consistent brand throughout every platform, it also allows your audience to truly connect to and trust your brand - allowing you to ask more premium prices and increase your revenue.